Detroit Denim Company started decades ago with a sewing machine and one man’s interest in making things and altering his own jeans.
Strategy & Consulting
Detroit Denim approached Mirgo Digital when they realized their previous Shopify store was not user friendly and able to handle the large amounts of traffic they were receiving after appearing on CNBC's The Profit with Marcus Lemonis.
We worked closely with the team at Detroit Denim to rebuild their store, while focusing on product discovery, education, and ease of use.
Much like the jeans at Detroit Denim, our approach to building the new Detroit Denim website was specific to the challenges and goals the brand had for the new year.
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